Social Media in Your Practice: Boom or Bust?
Friday, May 31st from 3:30-4:30pm
Sheraton Grand Hotel

The CSPS is pleased to announce a new social media course that will be taking place during the 2019 Annual Meeting in Sacramento this week! The course “Social Media in Your Practice: Boom or Bust?” is being taught by CSPS member Dr. Jonathan Kaplan, MD, MPH

Course Description: The newest plastic surgeon right out of training can get busier, faster simply by being social media savvy. That means to stay competitive in a new or mature practice, we all need a basic understanding of the power of social media. Dr. Kaplan, aka @realdrbae on Snapchat and Instagram, will give a thorough overview of the social media platforms that are transforming plastic surgery practices across the country. You don’t need to have a ton of followers to be successful. You don’t need that X factor. Anyone can do this. But you should try to be the best you can be.

By attending this course, you will: 1) gain a basic understanding and the differences between Snapchat, Instagram, Instagram Stories, Instagram TV and Facebook Live; 2) receive ideas for clever content to be used on social media; 3) become familiar with various engagement tools on Instagram; 4) learn how to create content once and then repurpose on all platforms; and 5) monetize your leads by capturing the contact information of your followers

Space in limited – don’t miss this opportunity to hear the latest trends on social media.  Cost for the course is $45 and it is free to Residents/Fellows/Medical Students. Register online for the course on the CSPS registration page  OR if you have already made your registration for the Annual Meeting, contact the CSPS Executive Office directly to add this course to your registration: or (510) 243-1662.

Instructor – Dr. Jonathan Kaplan, MD, MPH

Dr. Jonathan Kaplan, a board certified plastic surgeon originally from Alexandria, LA is proud to call San Francisco home. After completing his plastic surgery fellowship at the world-renowned Cleveland Clinic where he was trained by the same team that performed the first US face transplant, he practiced in Baton Rouge, Louisiana for six years.